Interesting development, I wonder if it will impact McLaren's deal with Moet & Chandon announced last year after their Tag Heur's departure. I guess ultimately it's whatever is deemed more "visible" from an ROI standpoint.
Motorweek -Moet et Chandon appears poised to replace Mumm for Formula One celebrations
Mumm is no longer the word when it comes to the podium champagne sponsor in Formula One.
Owner Pernod Ricard is believed to pay more than $5 million per year for the privilege of Mumm champagne being sprayed on the podiums of the world, but the deal has been deemed "insufficient" by F1 management, according to thedrinksbusiness.com.
"In our mission to continually innovate, excite and push the boundaries, we have chosen to explore a new opportunity -- Formula E, electric motor racing -- as it is truly groundbreaking, has a strong fit with our brand values and is a natural evolution in motor racing," Ricard said.
It is believed Moet et Chandon will be F1's new champagne supplier.
When you are torn between choices, always pick the one that will make the best story. ¯\_(ツ)_/¯
Interesting financial news today that I thought to share since I belive it's the reason PDVSA was unwilling to pony up for Maldonado's pay seat. It turns out that because of the low cost of crude, it's cheaper for Venezuela to import and mix with their heavier grade than to refine their own. PDVSA is specifically mentioned.