Bedding Pillows (Standard)... yes, I am really asking!

IKEA do quite a good range of pillows at reasonable prices and they usually have samples of them unpacked on display so you can try them ....put your head on them, feel them etc
Also ive had very reasonable feather pillows from Tesco two for under £10 But they don't always do them. When they're on offer.

I'm REALLY fussy with pillows and have just replaced a feathe/ down one because the old one was so old it had gone to practically nothing. But that was expensive. What I usually do is have one normal pillow, doesn't really matter what sort, average size, then the down/ feather one on top. Pillows have to be just the right height. And it depends how you sleep ( back, front or side) This determines how big your pillow should be. In IKEA they sell pillows according to how you sleep. So II might be worth having a look there.
If you're going for non feather/ down just go for one you like the feel of.
I don't like the memory foam ones. I got some free with matresses and they're really big and hard.
Hope that was some use.

There's a big difference between good memory foam and cheap memory foam

I need firm, actually more than firm. Slept most of my life on a futon and those can stop a bullet they're so dense.